Marketing Support

We want you to fully benefit from your relationship with FIRA. Therefore the FIRA marketing team is a resource that you can use to help promote your business, from PR, to joint advertising campaigns. We have a whole host of proven marketing communications that will assist your own marketing activities to help close that all important sale. Our support extends across key areas of our services.

We want you to fully benefit from your relationship with FIRA. Therefore the FIRA marketing team is a resource that you can use to help promote your business, from PR, to joint advertising campaigns. We have a whole host of proven marketing communications that will assist your own marketing activities to help close that all important sale. Our support extends across key areas of our services.

FIRA Full Members

Your company profile and products on our online Suppliers' Directory, where you can upload images, all your product information and link to your own website

FIRA Gold Certification Schemes

All new certified holders receive a pack which includes a wide range of marketing support to ensure that they make the most of their investment. We work alongside your marketing department to ensure that the messages remain consistent and can be used at any point during the customer journey. From website through to in-store, the messages about FIRA Gold can help add value to your own story and provide a competitive edge.

Find out more about FIRA Gold

Additional Support

As well as receiving all the above as a FIRA member, we also provide a range of specialist marketing materials and support, including:

  • PR and publicity on receiving your Certificate
  • Your FIRA Gold Certificates are all promoted on our website to allow specifiers and potential customers to check out your product and are linked to your website for fast access
  • Artwork ready, co-branded brochures that explain the benefits of third party certification to your clients
  • A range of consumer/dealer messages prepared so that you can incorporate them within your own collateral
  • Joint press articles, case studies and advertising opportunities
  • We can help source swing tags, stickers and other POS material
  • Links from our free online specification tool (used by specifiers, architects, and purchasing consortiums) to all FIRA Gold Certification holders