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Almost every business needs to promote itself in some way, reaching out to customers and potential customers.
Direct mail can be an extremely cost-effective marketing method. You can use it to get details of your company and its products directly into the hands of the people who are most likely to want them. But direct mail works best with proper preparation beforehand.
A good image is a valuable asset. Effective public relations (PR) creates good publicity, building your reputation with customers and others whose opinion matters to you.
Exhibitions provide a unique opportunity to display your product and business to large numbers of potential customers. A clear idea of what you are trying to achieve and how to go about it helps you to maximise the impact.
Using the Internet gives you access to a number of new and powerful marketing techniques that were unavailable even five years ago.
Most businesses send out mailshots several times a year, whether they are large-scale mailings or batches of individualised letters to a dozen key customers at a time. If the targeting and the offer are right, you get a positive response. If you get them wrong, it is junk mail.
A well written advertisement can dramatically improve the effectiveness of your advertising campaign.
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