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Successful companies focus first on selling more to their existing customers, rather than finding new ones. The cost of selling more to existing customers may be minimal.
Businesses that underrate the importance of design are missing a major opportunity.
Databases make information management easy and relatively inexpensive. Mailshots, telemarketing and customer service activities can be more purposeful when you have instant access to details of all your customers and prospects and all your contacts with them.
Successful businesses focus on getting the basics of marketing right.
The prices you charge for your products can have a dramatic effect on sales and profits.
Marketing research helps you understand your competitive position, spot opportunities, lessen risks and take better decisions. It is more than just market research, which is concerned only with examining aspects of a given market, such as its size, location or growth potential.
SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces.
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