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Selling (SE)

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Full Member Articles

These items are only available to FIRA members. Please click here to view membership benefits and for details on how to join. Please feel free to continue to browse the site for information, services and suppliers.

Managing your sales team

Getting the most out of your sales team is essential if you are going to achieve your company’s full potential. But it is not always easy. Sales people can be a breed apart, operating in a stressful environment where they are exposed to rejection and frustration. Effective organisation and motivation of the team is therefore essential.

Negotiating a sale

Negotiating a sale can be a daunting challenge or an exhilarating opportunity to exercise your ingenuity and judgement. Unless you are doing it all the time, it is always likely to involve emotions as well as logic.

Selling a business

Selling a business is often the culmination of years of work. It can be a difficult, emotional and time-consuming task.

Selling technique

Persuading customers to part with their money may not be easy. But the actual process is a straightforward one.

Trading on the Internet

The Internet enables you to sell 24 hours a day and the sales process can be fully automated. Your Internet shop can attract a new customer base and provide better service for existing customers.

Your sales strategy

Effective marketing is crucial to the success of any business. But simply understanding your market is not enough. You need to build on your marketing plans, turning theory into profits. A good sales strategy will help you identify and take advantage of the best opportunities.

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