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FIRA Service Technicians – Time for a new approach

FIRA's care and repair division established over a decade ago, has been rebranded with a new name, logo and promotional material.

FIRA Service Technicians, formerly Home Service Technicians, the customer care operation is used by over 50 companies, some of which are among the biggest names in furniture retailing and manufacturing. Over 60 technicians based all over the UK and the Republic of Ireland offer nationwide coverage, giving clients peace of mind.  All of them are experts in furniture manufacturing techniques before they join Service Technicians, and FIRA provides additional training to ensure they can give clients and their customers unrivalled help and support through inspections, onsite repairs and authoritative reports.

Companies often regard complaints as an inevitability without considering the impact they have on the bottom line, with the growth of sales and market share more immediate concerns.  The cost of replacing faulty furniture is estimated to be double what it should be if complaints were handled faster on site, to a higher standard and within the first visit.

FIRA Service Technicians offers a dedicated, specialist furniture care and repair service that extends across the UK and Ireland, and its clients are assured of reduced costs involved in complaint handling and replacement, allowing them to focus on their core business.

The service was borne out of FIRA’s relationship with one of the most respected names in retailing, when the company asked FIRA if it could provide a complaint handling and repair service, something which it had never done before. A call centre was established at FIRA’s Stevenage offices, a team of technicians recruited, and within a short time the service was flourishing.

“Many people still think of FIRA as primarily concerned with furniture testing, but Service Technicians has grown rapidly to become a major part of our business, which is a testament to the professionalism of everyone involved in its continued success,” said Hayden Davies, Managing Director, FIRA

“The Halo brand is all about great products, good quality and excellent service, so we sought a partner to help us to provide a seamless experience for the consumer whilst ensuring that the retailer is kept in the loop at all times. We’ve achieved this through the use of FIRA’s unique system and we’re delighted with the way it’s working.”

“To date, I have found FIRA Service Technicians to be very reliable with their technicians consistently providing both a high level of service and accurate information. Information provided by Service Technicians, via the report system, allows us to make decisions with a high degree of confidence.”

“Our partnership with FIRA Service Technicians has been successful and their high levels of efficiency and professionalism have complimented Buoyant’s commitment to offering the best possible after sales care. In terms of pound notes, we have reduced our service costs over the period and in terms of after sales, we believe that we are now able to offer the level of service that our retailers expect and more importantly deserve.”

When you choose FIRA Service Technicians not only are you securing the best customer service solution at a competitive price, you also gain a well respected business partner with nearly 60 years’ furniture experience whose objectives are closely aligned to your own commercial goals.

For further information telephone 01438 777 700, email

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