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Jessica Alexander
Executive Director - The National Bed Federation
Jessica Alexander has been running the secretariat of the National Bed Federation since July 2006, becoming executive director in 2007. Her links with the NBF and the furniture industry are long standing, however. After graduating from London University with a BA Hons in English Literature in 1979, Jessica started her career as a cub reporter on the weekly furnishing trade journal, Cabinet Maker. Jessica was recently named 'Businesswoman of the Year' at the Furniture Industry Trust Women in Furnishing Awards.
In 1987, Jessica set up on her own as a freelance journalist and PR consultant. Her PR company AKA PR has worked with many leading furniture manufacturers and retailers, and with the trade charity, FIT, the Furnishing Industry Trust. Jessica was appointed publicity consultant for the National Bed Federation in 1987 and was instrumental in launching the promotional event National Bed Month in 1990 and the Sleep Council in 1995. She still oversees the NBF's consumer engagement programmes under the name of the Sleep Council, for whom she has written, broadcast and lectured extensively. "Promoting beds has got to be one of the best jobs in the industry," says Jessica.
Recently she has been responsible for staging the NBF's first, hugely successful Bed Show. She is a Liveryman of the Worshipful Company of Furniture Makers, sits on the Manufacturing Guild Mark Committee and is a Director of the British Furniture Confederation.
Her hobbies include endeavouring to keep fit (a triathlon express is on the cards for 2011); walking; the theatre and supporting her husband's football club, Middlesbrough (life wouldn't be worth living otherwise!)
